Brief
Create two different consumer profiles for a fictional fitness coaching brand.
List the things you think are important to include in a consumer profile and show your research.
Important things to concider when making a consumer profile:
DEMOGRAPHICS
Age
Location
Gender
Marital/family status
Education/Occupation
Kids
Financial status
Ethnic background.
PSYCHOGRAPHICS
Personality
attitude
Beliefs
Opinions
Values
Attitudes
Interests/hobbies
Behavior
Political Values
Lifestyle factors:
How can the brand fit into the target market`s lifestyle?
What are the features that are most appealing to your target market
![](https://kolbrunretorikk.host/2nemi/wp-content/uploads/sites/41/2022/02/consumer-profile-2-724x1024.jpg)
![](https://kolbrunretorikk.host/2nemi/wp-content/uploads/sites/41/2022/02/consumer-profile2-772x1024.jpg)
https://www.thebalancesmb.com/consumer-profile-defining-the-ideal-customer-2296932
https://blog.hubspot.com/service/customer-profiling