Brief:
Part 1
Create your own table with details about the archetypes we discussed today:
| Archetype | Traits | Example |
|---|---|---|
| Lover | welcoming, charming, embracing, sincere, stability | Godiva |
| Jester | Genuine, imaginative, fun-loving, excited | M&M |
| Regular Joe | welcoming, reliable, belonging, sincere | Gap |
| Saint | reliable, genuine, imaginative, independent, caring | |
| Boss | mastery, reliable, tough, sophisticated, leader, dynamic, competent | Boss (Hugo) |
| Artist | creative, disorganized, sensory, unmethodical, sees beauty in all | Lego |
Part 2
If you were creating a brand for your own portfolio, to represent your personality, which archetype would you choose? How would this archetype be presented with the:
Traditionalist
- Overall visual style (use three descriptive words) – Clean, minimastilic, esthetically pleasing
- Fonts (choose two fonts) – Moon and Solstice
- Colour (create a colour palette) I would favour black and white and only add one color, a soft pink or blue, possibly with tinted versions of it.
- Layout (use three descriptive words to define this) – Clean, stylish, inviting
- Photography style (use three descriptive words to define this) – No edges, expand to entire page/cut by tinted boxes w text f.ex